WE CONNECT FOR CHANGE FROM THE ENVIROMENTAL MOBILIZATION

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Amazon Synod

“Communities of faith are fundamental actors in decision-making in Latin America, since they have positioned themselves as a definitive electoral group in many countries. For this reason, being able to understand their motivations, learn about their relationship with environmental processes and create tools to directly reach these audiences has the potential to transform government actors in the region to position a transformative climate agenda ”. Lina Salas, project manager.

 
 

challenge

Understand and link Catholic population groups sympathetic to Bolsonaro in Brazil with causes of environmental protection.

STRATEGY

Create an effective narrative, messages and campaign strategies to connect Catholic values with environmental protection and thus mobilize Catholic audiences in Brazil.