WE CONNECT FOR CHANGE FROM SUSTAINABLE MOBILITY
Cielito lindo Bogotá
“Cielito Lindo proposes us to transform the relationship of citizens with nature with direct action that allows us to fight against climate change from the most unlikely environments: large urban centers. Through experimentation in behavioral change and advocacy, we believe that it is possible to transform the way in which people conceive their relationship with the environment and generate collective practices that protect the air we breathe every day ”Lina Salas, project manager.
Cielito lindo CDMX
“There are already people and institutions out there doing very important things to change the way we move in Latin America to make it more sustainable. Cielito Lindo proved that, by helping them to connect with each other and improve the way they communicate with their audiences, their impact is potentiated ”. Francisco González, project manager.
challenge
There are high levels of air pollution, largely due to the high use of motorized vehicles and public policies that encourage such use and/or do not encourage sustainable mobility.
STRATEGY
The momentary effects of COVID-19 changed mobility habits such as teleworking and the use of sustainable mobility, bicycles for example. We will take advantage of this opportunity to promote initiatives and influence public policies that promote these habits.