WE CONNECT FOR CHANGE FROM RESEARCH AND AWARENESS

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Cobblestone

Paths

“With Cobblestone Paths, we seek to communicate to decision makers and activists that young people living in post-conflict areas are not catalysts of violence or actors that enhance the armed conflict, but precisely potential agents of change. We focus on showing the reality and the need for the State to accompany them with job, educational and health opportunities so that they can achieve their goals and transform their communities ”. Jael Hernández, project manager.

CHALLENGE

Achieve a digital positioning campaign with the findings of the study to develop advocacy and awareness processes at the local level, leveraged from the networks of El Avispero

STRATEGY

Development of communication strategy with dissemination messages, focused on transmitting the main findings of the study.