WE CONNECT FOR CHANGE FROM TOLERANCE AND FOOTBALL
Let´s tone it up a bit
“Let´s tone it up a bit put on the table a completely innovative way - using communications and components of behavioral economics - to approach an issue such as the levels of aggressiveness that we handle in our daily lives. We use a digital test to sensitize our audience about the importance of reviewing how we relate to others and how we can support the construction of a more peaceful society through the implementation of small actions. " Darío Uribe, project manager.
challenge
Promote changes in narratives and behaviors about daily violence in municipalities prioritized by the Alliance for Reconciliation Program. Understand which interventions are more efficient to generate environments for dialogue in the communities.
STRATEGY
Develop a virtual test with the purpose of raise awareness and measure levels of aggressiveness in Colombians.
