In conjunction with TikTok, we developed a campaign consisting of a series of short videos to improve skills against misinformation, bullying and harassment on social networks. At the same time, we conducted an impact evaluation with 3,360 young people from 5 Latin American countries to validate the increase in media skills and the level of affinity.
To develop media skills in youth to detect false or misleading information on the Internet, as well as to interact ethically and with respect for others.
Deployed media literacy content based on 6 DigiMENTE lesson plans and using trending topics related to dance, music and funny sketches with the help of 9 Latin American influencers from TikTok. We conducted an impact evaluation to measure the development of skills to combat misinformation, bullying and harassment in networks for Spanish-speaking countries and Brazil.
