Internet user

Rethinking online navigation for children

What is it?

Together with Google, we set out to promote safe online browsing for children and young people through pedagogical initiatives and avant-garde public policies adapted to the needs of the 21st century. Thus, we sought to create and promote tools that would allow children and adolescents to make the most of the Internet in a safe and fun way.

Challenge

To publicize the tools that Google has created in the framework of online safety for children and to position them in front of the government, public figures and entities, opinion leaders and civil society. All of them were understood as actors in the commitment to offer minors a better online safety.

Strategy

Aim to raise awareness about the importance of knowing and using Google tools in the creation of safe environments for children and adolescents. For this, communication campaigns were used with concrete actions: toolkits for the use of Google solutions; presence in the media and with influencers; airing of pieces and video broadcasts; the creation of an event to disseminate safe surfing tools.

Risk

Knowledge

Disinformation

Tools

Fear

Empowerment

Our impact

of people reached and more than 94 mentions with the hashtag #YoSoyInternauta.
+ 0 Millions
people received a toolkit on safe surfing for children on the Internet.
+ 0
visits to the "Foro Internauta" transmitted live from the District Planetarium of Bogota.
+ 0
organizations joined our alliance to strengthen children's online safety.
0
publications in 4 national media and 2 in Latin America.
0
landing page to achieve a greater reach to fathers, mothers and caregivers.
0