To be a Verificrack is to have the power of information.
What is it?
Together with Google, we lead the dissemination of existing technological tools to verify information online, especially those created or supported by Google, to facilitate their learning among different audiences in Colombia.
Challenge
Combat the wave of disinformation that was unleashed during the National Strike in Colombia due to the high amount of fake news created to generate confusion and anxiety in the population, by communicating the tools in simple and easy to implement and share resources for the audience.
Strategy
Design and disseminate in social networks and group chats audiovisual content on techniques to combat misinformation that serve as practical guides and user-friendly pieces.
Disinformation
Tools
Lack of knowledge
Training
Risk
Force
Our impact
people reached on social networks through our campaigns.
+0one thousand
training workshops for journalists and influencers to foster skills to detect fake news and combat misinformation.
0
practical video guides or reels for greater impact and better reception.
0
we created the microsite www.movilizatorio.org/verificracks to facilitate access to information and generate a call to action.