Verificraks

To be a Verificrack is to have the power of information.

What is it?

Together with Google, we lead the dissemination of existing technological tools to verify information online, especially those created or supported by Google, to facilitate their learning among different audiences in Colombia.

Challenge

Combat the wave of disinformation that was unleashed during the National Strike in Colombia due to the high amount of fake news created to generate confusion and anxiety in the population, by communicating the tools in simple and easy to implement and share resources for the audience.

Strategy

Design and disseminate in social networks and group chats audiovisual content on techniques to combat misinformation that serve as practical guides and user-friendly pieces.

Disinformation

Tools

Lack of knowledge

Training

Risk

Force

Our impact

people reached on social networks through our campaigns.
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training workshops for journalists and influencers to foster skills to detect fake news and combat misinformation.
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practical video guides or reels for greater impact and better reception.
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we created the microsite www.movilizatorio.org/verificracks to facilitate access to information and generate a call to action.
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