Connecting citizens with the candidates for the Presidency of Colombia 2022
What is it?
In collaboration with Canal Capital, El Avispero created spaces for dialogue between citizens and presidential candidates through dynamics and questions based on proposals collected by El Avispero. These proposals came from ordinary people, boys and girls, some collected through social networks and others directly from those who participated in the recording studio.
Challenge
To address the disconnection between citizens and the candidates for the presidency of the country, creating spaces for conversation focused on the issues that most concern the population.
Strategy
We implemented a television program as a mechanism to bring to reality a space for conversation between citizens and presidential candidates, including the voices of youth and children as protagonists.