Cobblestone Roads

Spreading the power of youth

What is it?

Project in collaboration with the Universidad de los Andes and El Avispero, with the objective of building and implementing a communications strategy for the dissemination and awareness of the results of the study ‘Trajectories of youth development in the post-conflict: diagnosis and policy proposals’, conducted by the university.

Challenge

To highlight the difficulties faced by Colombian youth in accessing higher education in post-conflict areas of the country through a digital campaign that would highlight the findings of the study.

Strategy

Elaboration of a communication strategy with messages focused on transmitting the main findings of the study.

Invisibility

Empowerment

Silence

Voices

Limitation

Broadcast

Our impact

interactions.
+ 0
people learned about the project.
+ 0 one thousand
'likes' on multiple social networks.
+ 0
views of the documentary.
+ 0
infographic developed with descriptions of youth issues in post-conflict zones.
0

Full interview "Cobblestone roads".