Colombia Cares for Colombia

Collective action for collective care

What is it?

In the midst of the COVID pandemic, Movilizatorio brought together all of its collective action expertise to address the challenge of coordinating civil society to respond to Colombia’s health and hunger issues. Through a partnership of more than 400 organizations, Colombia Cuida a Colombia launched the largest crowdfunding campaign in Colombia’s history.

Challenge

Mobilize citizens, social organizations and the private sector in rapid response to the COVID-19 crisis in Colombia.

Strategy

Design and implement the communications and mobilization strategy and generate alliances to make visible the different ways in which people can support to overcome the COVID-19 crisis.

Individuality

Collaboration

Separation

Unit

Fear

Action

Our impact

dollars raised.
+ 0
of dollars managed for in-kind donations.
+ 0 Millions
of people watched the multiplatform concert.
+ 0 Millions
world-class celebrities participated in the campaign (Shakira, Sofia Vergara, J Balvin, Falcao and Rigo).
+ 0 Artists
donors.
+ 0 one thousand
cities and municipalities impacted in Colombia.
+ 0
volunteers joined the campaign.
+ 0
alliances managed.
+ 0
million people supported with food.
+ 0
saw the first multiplatform event in Colombia.
+ 0 Countries
people in Colombia supported in educational matters.
+ 0 One thousand
accelerated startups with the potential to generate +20,000 jobs.
0
television program 'Héroes anónimos que cuidan a Colombia' with Caracol Televisión.
0