In the midst of the COVID pandemic, Movilizatorio brought together all of its collective action expertise to address the challenge of coordinating civil society to respond to Colombia’s health and hunger issues. Through a partnership of more than 400 organizations, Colombia Cuida a Colombia launched the largest crowdfunding campaign in Colombia’s history.
Mobilize citizens, social organizations and the private sector in rapid response to the COVID-19 crisis in Colombia.
Strategy
Design and implement the communications and mobilization strategy and generate alliances to make visible the different ways in which people can support to overcome the COVID-19 crisis.
Individuality
Collaboration
Separation
Unit
Fear
Action
Our impact
dollars raised.
+0
of dollars managed for in-kind donations.
+0Millions
of people watched the multiplatform concert.
+0Millions
world-class celebrities participated in the campaign (Shakira, Sofia Vergara, J Balvin, Falcao and Rigo).
+0Artists
donors.
+0one thousand
cities and municipalities impacted in Colombia.
+0
volunteers joined the campaign.
+0
alliances managed.
+0
million people supported with food.
+0
saw the first multiplatform event in Colombia.
+0Countries
people in Colombia supported in educational matters.
+0One thousand
accelerated startups with the potential to generate +20,000 jobs.
0
television program 'Héroes anónimos que cuidan a Colombia' with Caracol Televisión.