In conjunction with McCann, GSK and Colombia Cuida a Colombia, we created a vaccination campaign for preventable diseases other than Covid-19, since the fear of contagion by this virus discouraged other vaccination processes. The campaign sought to raise awareness of the importance of this process in adults in Colombia between the ages of 18 and 65.
Encourage vaccination of the general population, which in the context of the Covid-19 pandemic has focused attention on vaccines against that disease, relegating to second place the importance of vaccination against other diseases.
Launch the awareness campaign #MeVacunoPor, in which Movilizatorio participated through Colombia Cuida a Colombia. The initiative included the development of an informative quiz and the dissemination of audiovisual pieces, expanding its reach and reproduction among diverse audiences.
