In conjunction with McCann, GSK and Colombia Cuida a Colombia, we created a vaccination campaign for preventable diseases other than Covid-19, since the fear of contagion by this virus discouraged other vaccination processes. The campaign sought to raise awareness of the importance of this process in adults in Colombia between the ages of 18 and 65.
Encourage vaccination of the general population, which in the context of the Covid-19 pandemic has focused attention on vaccines against that disease, relegating to second place the importance of vaccination against other diseases.
Deploy an awareness campaign in favor of vaccination #MeVacunoPor, where Movilizatorio was part of a segment of the campaign through Colombia Cuida a Colombia, through the development of an informative test, and the reach and reproduction of audiovisual pieces.
