Internet user

Rethinking online navigation for children

What is it?

Together with Google, we set out to promote safe online browsing for children and youth through pedagogical initiatives and cutting-edge public policies, adapted to the needs of the 21st century. To this end, we created and promoted tools that would allow children and adolescents to make the most of the Internet in a safe and fun way.

Challenge

To publicize the tools created by Google in the framework of online safety for children and to position them in front of the government, public figures and entities, opinion leaders and civil society. All these actors were understood as part of the commitment to offer minors better online safety.

Strategy

Raise awareness about the importance of knowing and using Google tools for the creation of safe environments for children and adolescents. To this end, communication campaigns were implemented with concrete actions such as toolkits for the use of Google solutions, presence in the media and with influencers, dissemination of pieces and video broadcasts and the creation of an event to promote safe surfing tools.

Risk

Knowledge

Disinformation

Tools

Fear

Empowerment

Our impact

of people reached and more than 94 mentions with the hashtag #YoSoyInternauta.
+ 0 Millions
people received a toolkit on safe surfing for children on the Internet.
+ 0
visits to the "Foro Internauta" transmitted live from the District Planetarium of Bogota.
+ 0
organizations joined our alliance to strengthen children's online safety.
0
publications in 4 national media and 2 in Latin America.
0
landing page to achieve a greater reach to fathers, mothers and caregivers.
0