Connecting Catholic values with environmental protection
What is it?
Together with the Purpose Climate Lab in Brazil, we seek to understand and link the values of the Catholic population with climate action.
Challenge
Respond to the narratives against climate action propagated in Brazil, one of the countries with the greatest dominance over Amazonian territory and a key player in Latin America.
Strategy
Generate effective narrative messages and campaign strategies to connect Catholic values with environmental protection by promoting the idea of our Common Home.