Verificraks

To be a Verificrack is to have the power of information.

What is it?

Together with Google, we lead the dissemination of existing technological tools to verify information online, especially those created or supported by Google, to facilitate their learning among different audiences in Colombia.

Challenge

Combat the wave of disinformation that was unleashed during the National Strike in Colombia, caused by the high amount of fake news designed to generate confusion and anxiety in the population, through the communication of simple tools and resources that are easy to implement and share by the audience.

Strategy

Design and disseminate in social networks and group chats audiovisual content on techniques to combat misinformation that serve as practical guides and user-friendly pieces.

Disinformation

Tools

Lack of knowledge

Training

Risk

Force

Our impact

people reached on social networks through our campaigns.
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training workshops for journalists and influencers to foster skills to detect fake news and combat misinformation.
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practical video guides or reels for greater impact and better reception.
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we created a microsite to facilitate access to information and generate a call to action.
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