To be a Verificrack is to have the power of information.
What is it?
Together with Google, we lead the dissemination of existing technological tools to verify information online, especially those created or supported by Google, to facilitate their learning among different audiences in Colombia.
Challenge
Combat the wave of disinformation that was unleashed during the National Strike in Colombia, caused by the high amount of fake news designed to generate confusion and anxiety in the population, through the communication of simple tools and resources that are easy to implement and share by the audience.
Strategy
Design and disseminate in social networks and group chats audiovisual content on techniques to combat misinformation that serve as practical guides and user-friendly pieces.
Disinformation
Tools
Lack of knowledge
Training
Risk
Force
Our impact
people reached on social networks through our campaigns.
+0one thousand
training workshops for journalists and influencers to foster skills to detect fake news and combat misinformation.
0
practical video guides or reels for greater impact and better reception.
0
we created a microsite to facilitate access to information and generate a call to action.