Juanita is a pioneer in the strategic communications sector in Colombia with more than two decades of experience in the Latin American market. She has demonstrated her leadership in crisis management, public affairs campaigns and corporate communications for governments, unions and local and multi-Latin companies in Latin America. She received the SABRE award, the most important award in the U.S. communications industry (gold and bronze). She has been an entrepreneur in the world of communications agencies: In 2016 she founded Modum in company of Laura Leon and Daniel Rivera. She was a founding partner of Gravitas acquired by FTI Consulting and Managing Partner of Precise.