Guardians of tomorrow

The future is with indigenous and local communities

What is it?

Together with the Ford Foundation, Purpose and CLUA, we highlighted the role of indigenous and local communities in environmental protection. Through online and offline actions, we created a platform to highlight the profile of key leaders and communities in Central and South America, Africa and Indonesia. They are now becoming more visible, gaining power and negotiating capacity in local and international decision-making spaces. Entering the fight against climate change hand in hand with them.

Challenge

Visibilize the role of indigenous and local communities as key agents in the fight against climate change.

Strategy

Design and implement an unbranded communications campaign, creative actions at key local and international decision-making moments, to raise awareness about the role of indigenous and local communities. To include continuous social media coverage, strategic support before and during key events, and follow-up with the communication teams of project participants and youth leaders.

Stigma

Empathy

Invisibility

Visibility

Inattention

Incidence

Our impact

million people reached on social networks.
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followers on all platforms.
0 one thousand
people trained to replicate with their organizations and allies the knowledge in strategic communication, spokespersonship and campaigns.
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training spaces with local communicators, youth leaders and representatives of women's collectives.
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appearances in Reuters, UN SDG, The New York Times, CLAMOR and HRW.
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international influencers, Leonardo Dicaprio and The New York times supported the 'Guardians Of Tomorrow' campaign.
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