Join the Game

Learning by playing is almost a reality

What is it?

Together with the Lego Foundation and Purpose, we developed a strategy to position learning through play in children. For this, we have the support of mothers, fathers and caregivers. This initiative began in Brazil, Mexico and Colombia in 2020 and from 2021 it was developed in Brazil, Colombia and Rwanda.

Challenge

Lack of recognition of the value of play in the integral development of children, as well as the relationship of this activity with the learning of social, emotional, cognitive, physical and creative skills of girls and boys.

Strategy

Create and implement interventions designed to position learning through play in Colombia as a fundamental aspect of childhood development. Thus, we seek to connect the reality and experiences of parents and caregivers with the political and electoral moment and national public policy.

Structure

Learning

Anxiety

Game

Separation

Connection

Our impact

Colombia

of interactions in 3 digital mobilization and advocacy actions.
+ 0 Millions
children benefited.
+ 0 one thousand
parents and caregivers, co-created an agenda consisting of 28 recommendations on childhood.
+ 0
decision makers reached.
0
Influenció la construcción de la sección de infancia en las bases del Plan Nacional de Desarrollo 2022-2026.

Mexico

Logramos incluir un capítulo sobre aprendizaje a través del juego en el programa nacional de educación infantil.
Logramos que un programa de televisión con alcance nacional adoptara y transmitiera sistemáticamente nuestro contenido educativo.
followers for our campaign.
+ 0