Let’s tone it down

Viralization of empathy through a test

What is it?

In alliance with USAID and ACDI-VOCA we built a virtual test with the objective of creating awareness and measuring the levels of aggressiveness within Colombian youth between the ages of 18 and 30, both in everyday life and in soccer.

Challenge

Promote changes in narratives and behaviors regarding daily violence in municipalities prioritized by the Partnerships for Reconciliation Program. To understand which interventions are more efficient to generate dialogue environments in the communities.

Strategy

To develop a virtual test with the purpose of creating awareness and measuring the levels of aggressiveness in the Colombian population.

Aggressiveness

Empathy

Inaction

Reflection

Quiet

Change

Our impact

people reached.
+ 0 one thousand
people took the test.
+ 0 one thousand